$18 Big Mac Has Fats Domino Effect

McDonald’s CEO sort of begged forgiveness for outrage triggered by massive menu hikes, including an $18 price tag for a Big Mac combo. New minimum wage laws or not, I wouldn’t pay 18 cents for this poor excuse of a healthy meal …

What a joke on us? This Boomer still recalls like yesterday how me and my Chicago gang would walk a mile to go to the very first McDonald’s, pool our pennies, and buy/share a bag of its delicious fries for under 50 cents. Well, those tasty fries are history as is the price. As the New York Post and other media outlets reported, the (still) Chicago-based chain is getting trashed for those menu hikes. So, its head honcho told analysts on a tanking earnings call: “I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability.” He admitted that, while global sales are still sailing at a 3.4% clip (albeit short of the 4.7% expected by Wall Street), some low-income folks have found other cheaper ways to get fat.

You think? If Fats Domino were still alive today, might he wail, “This time I’m walkin’ to New Orleans … I’m gonna need two pair of shorts … and a bushel full of snorts … after eatin’ at Mc Donald’s …

Davd Soul